mel mcveigh - visual artist, photographer, chief digital officer

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visual storytelling  —  inside the box

To create innovative products we are constantly reminded to think outside the box. Extend your ideas further but for the purpose of some products, well, any digital product that has a visual dimension to it (so well, pretty much all) I am going to argue that it is now fundamental to think inside the box. And it is a mistake for brands and product teams if they don’t.